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Wensuyalatu checks the growth of sour jujube seedlings. Photos: Chinanews.comAcross the vast desert landscape of the Urad Rear Banner in North China's Inner Mongolia Autonomous Region, one grassroots official has spent more than three decades turning barren sands into patches of green.
Ecological restoration
For over 30 years, Wensuyalatu, a member of the leadership group of the Urad Rear Banner forestry and grassland bureau, has made the Gobi Desert his workplace, dedicating his life to combating desertification, advancing ecological restoration through technological innovation, and helping local herders increase their incomes, according to the local bureau's official WeChat account.
Located on the edge of the desert in Bayannur's Urad Rear Banner, it is a key area in China's Three-North Shelterbelt Forest Program, a major ecological project aimed at strengthening the country's northern ecological security barrier.
However, early afforestation efforts in the desert were far from easy at the start.
The project covers 103,800 mu (about 6,920 hectares), including comprehensive treatment of 24,500 mu of desertified land, ecological restoration of 4,100 mu of non-desertified land, and 75,200 mu of enclosed grassland restoration. The project also includes the construction of 11 small-scale water conservation facilities, all of which required strict standards and extensive coordination.
The project also includes the construction of 11 small-scale water conservation facilities, all of which required strict standards and extensive coordination.
In 1991, Wensuyalatu, then in his early 20s, chose to devote himself to forestry and grassland conservation in the Urad Rear Banner. Since then, he has remained on the front lines of desertification control, witnessing the region's harshest environmental challenges and working to find solutions adapted to the fragile desert ecosystem.
In the early years, afforestation in the Gobi Desert was an extremely difficult task. The most critical planting season in spring often coincided with the strongest sandstorms of the year. Every year during the key afforestation period, Wensuyalatu would stay deep in the desert, guiding workers on planting techniques and management practices, while carefully overseeing every detail of the ecological restoration projects.
"Every spring, the wind and blown sand were so strong that it was hard to keep your eyes open. The sand hit your face like needles. During the day, we followed workers to dig holes and plant trees, and at night we stayed in temporary shelters to organize data and review the day's work. That was the normal routine for desertification fighters," Wensuyalatu recalled.
The road to restoring the desert was far from easy. Years of drought, low survival rates of seedlings, and skepticism from some local residents created major obstacles.
"At the beginning, it was really difficult. The climate was extremely dry, and many seedlings died after being planted. Some herders did not understand or support the work. They believed deserts were naturally barren and that no amount of effort could make trees grow there," Wensuyalatu said.
To change these perceptions, Wensuyalatu brought local residents to see firsthand the damage caused by desert expansion. Through visible results and long-term communication, he gradually won the understanding and support of the community.
Facing the ecological challenges of the Urad Rear Banner, Wensuyalatu began exploring new approaches beyond traditional restoration methods.
Staff members get ready to carry out aerial seeding operations.

Staff members get ready to carry out aerial seeding operations.Aerial seeding
Since 2004, he has led efforts to tackle desert restoration challenges by introducing large-scale aerial seeding projects, creating a breakthrough approach for restoring degraded desert ecosystems in the region.
"Compared with traditional methods, aerial seeding is more efficient and can cover wider areas. Based on local climate and soil conditions, we select suitable desert plant seeds and precisely control the seeding height, density and timing to improve survival rates as much as possible and accelerate desert recovery," Wensuyalatu explained.
After years of effort, the aerial seeding projects under Wensuyalatu's leadership have restored more than 800,000 mu of desert land, with an effective restoration rate of 62.2 percent.
He also developed an integrated management approach combining "protection, management, retreat, restoration and publicity," establishing a mixed vegetation system of trees, shrubs and grass to curb desert expansion and reduce sandstorms at their source.
Beyond restoring greenery, Wensuyalatu has also focused on strengthening scientific research and protecting native desert species.
Starting in 2010, he devoted himself to the artificial cultivation of endangered native desert plants. After more than a decade of repeated experiments, he successfully developed cultivation techniques for rare species such as the endangered evergreen broadleaf shrub Ammopiptanthus mongolicus, Mongolian almond and drought-resistant elm.
Under his leadership, his team cultivated 6.5 million seedlings and completed more than 4,000 mu of high-quality afforestation projects, with seedling survival rates consistently exceeding 80 percent.
Engineering personnel operate drones to conduct aerial seeding as part of afforestation efforts in the Badain Jaran Desert in North China on June 17, 2025. Photo: VCG

Engineering personnel operate drones to conduct aerial seeding as part of afforestation efforts in the Badain Jaran Desert in North China on June 17, 2025. Photo: VCGHis achievements filled a technological gap in large-scale cultivation of native desert plants and earned him second prize in the 2017 Inner Mongolia Autonomous Region Harvest Award.
For Wensuyalatu, desert restoration is not only about creating ecological benefits, but also about improving people's livelihoods.
He has long promoted the idea that "trees should bring both ecological value and economic value." By leveraging local desert resources, he helped establish a 10,000-mu industrial base for desert plants and cistanche - a medicinal plant often grown in desert environments - across four key local villages, integrating ecological restoration with specialty desert industries.
"In the past, people thought desertification control was simply about planting trees - it took a lot of efforts but brought little income. Now things are different. By planting trees and developing industries such as cistanche cultivation, desert land can generate real wealth," a local herder said.
To ensure that local communities benefit from ecological development, Wensuyalatu introduced enterprises, supported family forest farms and professional cooperatives, and promoted large-scale, market-oriented operations.
The once barren desert has gradually become a "green treasure chest" for local herders, achieving a win-win outcome: greener landscapes, improved ecosystems, stronger businesses and higher incomes.
"Desertification control is not just an ecological project, but also a project that benefits people," Wensuyalatu said.
"Only when communities gain real benefits from protecting nature will they actively participate in ecological conservation. That is the key to making restoration efforts sustainable and achieving the vision that lucid waters and lush mountains are invaluable assets," Wensuyalatu said.
Global Times
。注册“罗永浩”淘宝直播间的经纪公司为杭州交个朋友智慧科技有限公司，据启信宝APP显示，该公司成立于2022年9月23日，注册资本为100万人民币，法定代表人为赵慧利。据启信宝APP显示，赵慧利还担任杭州世纪睿科信息技术有限公司的法定代表人，杭州交个朋友智慧科技有限公司与杭州世纪睿科信息技术有限公司存在间接关联。

B | 东吴证券吴劲草、阳靖分析，未来罗永浩将会同时在淘宝和抖音两个平台分别进行直播。

C | 在平台经济反垄断法实施之后，已经不会有所谓“二选一”的情形。对于罗永浩而言，同时在两个平台上直播将有助于接触到更多的客户。而抖音和淘宝的平台环境和客户心智都有很大差异，因此判断“交个朋友”将会在两个平台分别开设两个不同的直播间进行直播。

D | 对于淘系平台而言，罗永浩/交个朋友的加盟将显著提升平台主播矩阵的整体实力，带来新流量且提升多样性；抖音平台受影响程度不大，一是抖音本身中心化程度低，罗永浩/交个朋友的占比不高，二是抖音交个朋友直播间已经不需要罗永浩亲自直播就能保证相当的成交额。

E | 2020年3月26日上午10点，罗永浩发布了微博和抖音视频，正式宣布抖音成为其独家直播带货平台，同时在当年4月1日晚8点开启首场直播。据中国经济网，2020年4月1日晚11点，新晋带货主播罗永浩在抖音完成了直播首秀。数据显示，整场直播持续3小时，支付交易总额超1.1亿元，累计观看人数超4800万人。罗永浩创下了抖音平台当时已知的最高带货纪录。6月12日，@罗永浩发布微博称，将再次埋头创业，并退出所有社交平台。

F | @罗永浩微博12日深夜发布消息称，一眨眼竟然快十三年了，过得真快啊。明天我就正式退出微博和所有的社交平台，再次埋头创业去了。想说的话其实还挺多，但基本上提前都跟@晚点LatePost说完了，他们应该是明天下午发稿。每日经济新闻记者注意到，此前，有媒体从知情人士处获悉，在6月份进行的一场内部讲话中，罗永浩宣布正式退出“交个朋友”管理层，但仍会以主播身份参与直播。

G | 在罗永浩“离开”83天后，交个朋友突然傍上老牌上市公司世纪睿科。8月29日晚，世纪睿科公告称，公司与交个朋友签订为期五年的独家合作协议。

H | 协议规定，世纪睿科将通过运营交个朋友旗下的抖音账号，向客户提供直播技术支持、现场运营、视频内容制作、产品销售等新媒体服务。预计在2022年11月1日达成合作条件后，交个朋友的收入和成本都会归到世纪睿科名下，交个朋友可按协议分成收益。2007年成立的世纪睿科，是一家全媒体应用解决方案供应商，包括内容制作、直播、系统维护及产品销售等服务，于2014年在港交所上市。多年来，世纪睿科为国内外大型项目、体育赛事等活动的视频直播和转播提供技术支持，如北京奥运会、中国首个直播星平台等，拥有丰富的全媒体行业经验。从公司业绩来看，世纪睿科2022财年中报显示，公司今年上半年营收同比增长23.51%至1.37亿元，归母净亏损2700.3万元，亏损同比扩大29.1%。

I | 据2021财年年报，世纪睿科全年营收2.03亿元，同比增长32.28％，归母净亏损6161.5万元，亏损同比减少36.83％。

J | 每经记者翻看世纪睿科公告发现，在与交个朋友签订独家合作协议前，世纪睿科就已率先布局了与短视频平台的合作，并签订了不低于50亿结算GMV（商品交易总额）的合作协议。但想实现这个数字目标并不容易，每经记者曾采访获悉，罗永浩带货2年，实现了100亿元GMV。其实，世纪睿科与交个朋友的合作，早已开始。“自去年底开始，交个朋友的一些子号已由世纪睿科负责运营。”交个朋友方面相关负责人向每经记者透露，罗永浩与世纪睿科高管李钧关系“很好”。截至发稿，世纪睿科（HK1450）股价涨幅达7.3%，报2.94港元/股，总市值38.55亿港元。